A Vision for Salema Praia Clube
Restoring the Heart of the Resort
A phased proposal to create a joined-up hospitality operation and become the Hospitality & Marketing Partner for Salema Praia Clube.
The Proposal
More Than Taking On the Bars and Restaurant
My proposal is to lease, operate and progressively reopen the complete hospitality offering at Salema Praia Clube, including Colinas Bar & Grill, the pool bar, Pedlars and the main restaurant.
I do not simply want to become the tenant of the bars and restaurant. I would like to become the Hospitality & Marketing Partner for Salema Praia Clube, taking responsibility for developing the venues while also helping to strengthen the resort as a whole. As part of that wider partnership, I would create and manage a professional Salema Praia Clube website and use my experience in branding, search engine optimisation and digital marketing to promote the holiday apartments, resort facilities and hospitality venues together.
This marketing contribution would be included as part of the overall partnership rather than treated as a separate commercial marketing contract. In return, I would be looking for a lease structure and commercial terms that recognise the investment, operational responsibility and wider value being brought to Salema Praia Clube.
The Core Idea
One Resort.
One Hospitality Vision.
My proposal is to operate Colinas, the pool bar, Pedlars and the main restaurant as one connected hospitality business, while also supporting the wider resort through professional marketing.
The Strategic Principle
Each Venue Has a Different Role
Colinas is naturally suited to daytime, poolside, family and sunset trade. Pedlars can become the resort’s evening social venue. The pool bar supports guests throughout the day, while the restaurant can be developed carefully once the core operation is established.
Colinas
Daytime drinks, lunch, family dining, sunset trade and regular BBQ service.
Pool Bar
Ice creams, cold drinks, bottled water, simple snacks and easy poolside service.
Pedlars
Evening drinks, live sport, music, entertainment and the return of the pool table.
Restaurant
A later-stage dining concept developed with the right chef, menu and operating model.
A Mutually Beneficial Partnership
Operational Investment in Exchange for the Right Commercial Structure
Taking on the hospitality operation would require considerable time, investment and responsibility. This would include reopening dormant venues, installing modern systems, developing menus, recruiting and managing staff, improving the facilities and rebuilding a dependable guest experience.
Alongside this, I would contribute professional website development, branding and ongoing marketing support for Salema Praia Clube and its holiday accommodation as part of the partnership.
The proposed rental and lease terms would therefore need to reflect both the initial investment required and the additional value being created for the wider resort.
The Operation
My Operational Commitment
I would take responsibility for building and operating the hospitality business across the resort.
- Lease and operate the hospitality venues
- Recruit, train and manage the team
- Introduce POS, card payments and stock systems
- Develop menus, events and reliable opening hours
- Manage and fund the phased reopening
The Added Value
My Marketing Contribution
Professional marketing for the wider resort would form part of my contribution to the partnership.
- New Salema Praia Clube website
- Branding for the resort and hospitality venues
- SEO and improved online visibility
- Events and guest communication
- Promotion of the holiday apartments
The Commercial Structure
What I Would Seek
The lease terms would need to reflect the investment, responsibility and wider value being brought to the resort.
- Sensible introductory rent
- Rent-free preparation and fit-out period
- A lease term long enough to recover investment
- Inclusion of all hospitality venues
- Exclusivity for food and beverage within the resort
A Controlled Rollout
The Phased Plan
The project should be introduced in stages, allowing each part of the operation to generate revenue, establish systems and support the next phase.
Phase One
Colinas would become the immediate operational hub and the first source of revenue. The initial focus would be consistent opening hours, card payments, a modern POS system, cold drinks, cocktails, light lunches, family-friendly food and regular BBQ evenings.
Phase One Extension
Restore the Pool Bar
The pool bar can initially operate as a simple extension of Colinas, restoring the service many guests remember from earlier years without requiring a full separate kitchen or a large additional team.
Phase Two
Once Colinas is established, Pedlars would reopen with a clearly differentiated identity as the evening social venue for the resort.
Phase Three
The Main Restaurant
The restaurant should be the final phase. It requires more detailed planning, the right chef, a clear concept and a menu that complements Colinas rather than duplicates it.
Marketing the Whole Resort
Hospitality Supported by Professional Marketing
My specialist background is in websites, branding, search engine optimisation and digital marketing. This creates an opportunity to support not only the hospitality venues, but the wider Salema Praia Clube offer.
The concept website demonstrates how the apartments, resort facilities, local area, Colinas and Pedlars can be presented through one coherent digital identity.
As part of the proposed hospitality partnership, I would create and manage the digital marketing platform for Salema Praia Clube, promoting the accommodation, resort facilities and hospitality venues through one professional identity.
Website & Bookings
Present apartments, venues, events, menus and useful guest information in one place.
Search Visibility
Improve discovery for accommodation, restaurants, bars and Salema-related searches.
Events & Communication
Promote BBQ nights, live sport, entertainment and seasonal resort activity.
Brand & Reputation
Develop consistent identities, photography, social media and guest reviews.
The Desired Outcome
A Resort Guests Choose to Stay In
The aim is not to prevent guests enjoying Salema village. It is to ensure Salema Praia Clube offers the convenience, atmosphere and hospitality they reasonably expect from a resort, while creating valuable new revenue and strengthening the experience for apartment owners and visitors alike.
Next Steps
Information Required
Before a formal commitment can be considered, it would be helpful to understand the proposed commercial structure, exactly what is included and the responsibilities of each party.
Commercial Terms
- Proposed annual rent and payment schedule
- Lease duration and renewal options
- Rent-free preparation or fit-out period
- Whether rent can begin when trading commences
- Any deposit, guarantees or advance payments
- Any service charges or additional resort contributions
Premises Included
- Colinas Bar & Grill and terrace
- Pedlars Bar and surrounding areas
- Main restaurant and kitchens
- Pool bar or former ice cream bar
- Storage, cellars and staff areas
- Outside BBQ and service areas
Equipment & Condition
- Full furniture and equipment inventory
- Ownership and condition of kitchen equipment
- Fridges, freezers, glasswashers and ice machines
- Responsibility for repairs and essential replacements
- Utilities, meters and existing supplier arrangements
- Any planned resort works affecting the venues
Licences & Operations
- Current food, alcohol and entertainment licences
- Whether licences transfer or require new applications
- Permitted opening hours and noise restrictions
- Existing staff or employment obligations
- Insurance and health-and-safety responsibilities
- Exclusivity for food and beverage within the resort
Marketing & Partnership
It would also be helpful to confirm the scope for marketing Salema Praia Clube and the hospitality venues together, including:
- Permission to use the Salema Praia Clube name and branding
- Access to accommodation information, imagery and booking links
- Ability to promote the venues and apartments through one website
- Cooperation with resort management and accommodation operators
- Long-term ownership and management of the website and digital assets
The Long-Term Vision
My ambition is not simply to reopen the venues.
It is to help restore Salema Praia Clube as the social heart of the resort and one of the Algarve’s most welcoming holiday destinations.
Prepared by Oliver Fairbrother · July 2026
